Share your business card

Your specific questions

To share your map on social networks (Facebook, Linkedin), simply :

1/ On your computer, type in the URL of your business card and then press the [ENTER] key on your keyboard: this will bring up the thumbnail of your business card.

For example with the post :

Contact me for your real estate projects in Paris: https://www.card.pm/demo [ENTER]

2/ You can also use your phone's native sharing functions by clicking on the share button in the bottom right-hand corner of your map.

with the "Share this map" button or the "Copy map link" button.

Example of sharing screen on Iphone :

Once you're on the sharing tool, all you have to do is choose the social network on which you want to share your card, for example here on Facebook and then Linkedin, with a personalised text as seen above.

Direct link

The success of a digital business card depends largely on its distribution strategy and the ease with which it can be shared.

Main sharing methods

1. Personalised direct link

Advantages and use :

  • Short, memorable URL:** example.com/jean-dupont
  • Universal sharing:** Email, SMS, social networks
  • Integrated tracking:** Visit statistics
  • Personalisation:** URL that reflects your identity
2. Optimised QR Code

Efficient creation and use :

  • Automatic generation:** Unique QR code for your card.
  • Professional printing:** Paper cards, flyers, documents
  • Digital display:** Screens, presentations, email signatures
  • Visual personalisation:** Integrated logo, brand colours
3. NFC technology

For high-tech sharing:

  • NFC cards:** Instant tap-to-share
  • NFC stickers:** Stick to existing media
  • Compatibility:** Recent smartphones (95% of the market)
  • Wow effect: Strong technological impression

Targeted distribution strategies

Professional networking
  • Business events:** Trade fairs, conferences, meetups
  • Instant exchange:** QR code on mobile or NFC card
  • Follow-up:** Link in thank you email
  • Elevator pitch presentation:** Card as visual aid
Digital communication
  • Email signature :** Elegant link to your card
  • Social profiles:** LinkedIn, Twitter, Instagram
  • Website:** Dedicated page or integration
  • Professional blog:** Link in author bio
Offline marketing
  • Hybrid paper cards:** QR code + essential information
  • Flyers and brochures :** QR code for full info
  • Vehicles:** Discreet QR code sticker
  • Offices/stores: QR code reception display

Automated sharing

CRM integration

Connection with your :

  • HubSpot:** Automatic addition to contacts
  • Salesforce:** Enrich prospect profiles
  • Pipedrive:** Track sales interactions
  • Zapier:** Multi-platform automation
Marketing automation
  • Email sequences: Post-visit card nurturing Remarketing:** Target visitors to your card
  • Lead scoring:** Points based on card commitment
  • Notifications:** Real-time alerts for new visits

Conversion optimisation

Strategic call-to-actions
  • Prioritisation:** Primary vs. secondary actions
  • Personalisation:** Depending on traffic source
  • A/B testing:** Continuous optimisation
  • Urgency/rarity:** "Available this month", "Limited places".
Optimised contact forms
  • Minimum viable:** Name, email, short message
  • Progressive qualification:** Optional additional questions
  • Auto-completion:** Easy mobile input
  • Clear confirmation:** Explicit next steps

Results: A well-executed sharing strategy can multiply the number of qualified contacts by 5.

Measurement and analysis

Key KPIs
  • Visitor numbers:** Percentage of QR codes/links activated
  • Time on page:** Visitor engagement
  • Conversion rate:** Visitors → contacts/prospects
  • Traffic sources:** Effectiveness per channel
Continuous optimisation
  • Monthly analysis:** Performance by period
  • A/B testing:** Map elements
  • User feedback:** Short surveys
  • Competitive intelligence:** Sector benchmarking

Mistakes to avoid

  • Over-information: Too busy and discouraging map
  • Passive sharing:** Waiting for people to ask
  • Inconsistency:** Different messages for different channels
  • No follow-up:** No post-share plan
  • Unreadable QR codes:** Insufficient size or contrast
Direct link